We in the FGIA Marketing department know a thing or two about rebranding an organization. Three years ago, we underwent our own, and today, we are known as the Fenestration and Glazing Industry Alliance. Even though we made this change as of January 1, 2020, it didn’t literally happen overnight. This is why it has been so baffling to watch Twitter, a well-known company with 16 years of brand equity, announce over a sleepy July weekend that they would be called… X.CEO Elon Musk has...